The state, producers and retailers have united to solve the problem of honey counterfeiting

Moscow, August 13 – Roskachestvo, Rusprodsoyuz, X5 Group and the leading honey producer Berestov A.S. signed the Charter of bona fide participants in the honey market. The document provides for the introduction of uniform standards of transparency, quality control and traceability of honey from the apiary to the shelf and is aimed at protecting consumers from counterfeit products.

All participants who signed the Charter undertake to strictly control and comply with key standards of natural honey, not allowing counterfeit products to be sold. Joining the Charter is open to all market participants: manufacturers, retailers, associations without time limits.

Berestov A.S. honey producer, Biologic LLC, has been consistently following these requirements for 20 years and became one of the ideologists and the first producer to sign the Charter. For each jar of Berestov A.S. honey full traceability of the path is available – from the apiary to the store, which confirms the principle of complete openness for its consumers and partners.

Today, up to 70% of honey on the Russian market today shows signs of counterfeiting or violation of standards. And only 13% of honey is purchased in chain retail due to low trust in the quality of honey*.

In this regard, in accordance with the signed Charter, a large-scale socially significant project “Clean Shelf of Honey” was launched under the auspices of Roskachestvo.

Its goal is to clear honey shelves in chains from counterfeit goods, thereby improving the quality of life of consumers. The motto of the project: “Everything is fair!”

“The Clean Shelf of Honey project opens up wide opportunities: for the consumer – to buy natural honey in his favorite store without unnecessary worries; for retail – to increase the category many times over due to the trust of buyers; honest producers and beekeepers – to work for quality, without fear of unfair competition with cheap counterfeit products,” emphasized Dmitry Galaganov, Member of the Board of the Association of Producers and Suppliers of Food Products (Rusprodsoyuz), Chairman of the Council on Honey Quality of Rusprodsoyuz.

X5’s flagship chain, Perekrestok, became the first participant in the federal project “Clean Honey Shelf.”

“2025 has been declared the Year of Quality by X5, and it is symbolic for us that the first “clean” honey shelf in retail will appear in Perekrestok. The charter we signed is a direct path to the development of the honey market; participation in the charter of producers and retail chains guarantees the preservation of the naturalness of the products. Consumers will not have to understand the nuances of each product: they just need to choose the honey they like on the shelf and enjoy it. For example, our shelves already feature four types of honey with state quality marks from Roskachestvo – the exclusive trademark “Perekrestok-Berestov A.S.”, – said Sergey Tyuvetsky, Director of Quality and Food Safety at Perekrestok.

By buying “pure” honey on the shelves of retailers participating in the project, Russians support domestic beekeepers, small and medium-sized legal businesses and a transparent economy.

* https://wciom.ru/analytical-reviews/analiticheskii-obzor/vremja-meda?ysclid=me823l2rfe862380206